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Marketing Salaries Increase in Nursing Homes

Marketing Salaries by Revenue Size


$0 - 5M   $7.5 M -$9.9 M $10 M -$14.9 M $15 M + All Combined

Director of Marketing

50,000 58,650 62,424 68,000 57,995

Marketing Representative

47,081 52,499 57,750 61,143 55,000

National 50th Percentiles from the 2017 - 2018 Nursing Home Salary & Benefits Report

Oakland, NJ, August 2017 -- The national average salary of Director of Marketing in Nursing Homes increased 2.83% in 2017, according to the 2017-2018 Nursing Home Salary & Benefits Report, just published by Hospital & Healthcare Compensation Service (HCS).  The national study is published in cooperation with LeadingAge and AHCA

The Report shows the impact of facility revenue size on salaries.  Director of Marketing salaries at facilities with <=$4.9 million received $50,000 compared to those in facilities with >=$15 million, that received $68,000.  Marketing Representative salaries ranged from $47,081 to $61,143 by revenue size. 

The increase from 2016 for Marketing Representative was 2.95%, while Marketing Coordinators received the lowest increase of 1.88%. 

This year marks the 40th annual year of publication.  1,970 nursing homes participated in the study and provided compensation data on 175,600+ employees, covering 46 management and 53 nonmanagement positions.  The results are reported according to revenue size, total unit size, geographic region, state, and CBSA.  The Report also includes 19 fringe benefits, turnover rates by department, and projected salary increases by department for 2017 to 2018. 

The Nursing Home Report is available for $350.  The price for LeadingAge + AHCA members is $275.  To order online, visit the HCS website at www.hhcsinc.com or call (201) 405-0075.

HCS released a separate CCRC Salary & Benefits Report this June, as well its Assisted Living Salary & Benefits Report, which was released earlier this year. 

HCS, founded in 1971, is recognized as the leader in national healthcare salary and benefits research.  HCS conducts national and custom marketplace studies, publishing more than nine specialized Reports each year.   


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